Colour is subjective. There’s no right answer. But there are definitely some firm guidelines. Pale blue, maroon and yellow for example, fall outside these guidelines (I’m looking at you Aston Villa). But then sometimes, out of nowhere, colours you assumed were hideous can work. Is there ever a reason to use mustard? Yes!
Archive for month: January, 2016
Unless they’re very scary:
When used correctly, good imagery can make a website, especially in the increasingly popular flat design trend. The layout matters, of course. Our centre-aligning days are behind us. Everyone prefers pictures to walls of text, as long as they’re high quality and appropriate. I’ve drawn a handy diagram to illustrate the preferences for your website imagery: