The other night, I spent one hour tweaking, saving, repositioning, resaving, retweaking, resaving header art for a client’s Twitter account. Nudge the logo a few pixels up. A few pixels right. Resave. No, not quite right. Nudge the logo a few pixels down. Hmmm, still not perfect.
It does not strike me as odd or unusual that this level of pedantry can be given to making a website. This is me all over really. With my artwork, I thrive on my ability to obsess over a miniscule part of the picture until it is, in my mind, the best 1 cm squared of artwork that has ever existed. Now, that being said, as a human being who strives for doing the best at everything, after some time has passed I will begin to feel disgust at how bad that 1 cm squared is. Human nature means that most of us want better. After betterment, we want more betterment. This is healthy.
So, one of the things I love about web design is devoting a seemingly extortionate amount of energy to a seemingly menial task. This effort is not lost in translation either – you can see when a designer has put that much thought into how something looks or functions. The very best websites demonstrate this. For example, when I feel the need to daydream about winning the lottery, I browse extraaircraft.com. The imagery is delicious and the layout is unusual. The blocky nature of the links, headings and quotes provide consistency. For me as a web designer, there are elements in that site that are clever and surprising and this intrigues me.
Attention to detail drives all other skills – I know that if I am confounded by some issue with a website, I will feel terribly uncomfortable using a workaround or a backup option. Sure, the workaround might work but… Is it correct? Knowing I need to master a skill to get around that issue is enough of an incentive to go away and skill up until I understand the issue inside and out and, most importantly, can fix it!
I like to think that this is what sets us apart. Anthea and Laura are OCD about web design. There are always images to be aligned better, font colours that could be lightened slightly and, oh maybe we need to put that box up a few pixels and add a background and definitely make that text 1 point bigger…
This is why we are Fractalise: there is an never ending checklist of tweaks to achieve a perfect website, and we just love that.